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miniBAZ

About
In its first version (October 2011), the app offered five secret contents. To unlock these contents the players had follow Colorado (TV Italian Format). During the TV show the actor (Marco Bazzoni - BAZ) had given secrets codes to unlock the contents. The player had write the codes in the app and it updates its contents.

 

Fans shared the codes with the network through the most popular social networks such as YouTube, Facebook, YahooAnswer, etc.
 

In a few days miniBAZ has had an immediate response in the target set, the young teenager, maintaining the position in the ranking of download AppStore (fourth most downloaded app of category "Entertainment AppStore" in October 2011) and GooglePlay (more than 35,700 active installations November 2012) evaluated by users iOS and Android 4 stars out of 5.

The "success" of the product has also spread to China, where the app was released on Android Maket unofficial.

[GooglePlay AppStore]

published. 2011/10 

type. game application 
client. ColoradoFilm, Marco Bazzoni (BAZ in art, comic actor). 
mobile OS. iOS Apple, Android

localization. italian

 

my task
I worked as UX&Creative Designer and Project Manager. I coordinate the team, the client, the resources "third part", wrote the Design Document and wireframe doc. 

  • Design Doc

  • flowchart

  • wireframe (no visual design)

  • GANTT

 

Project Team (beyond me)

Jr. UX Designer

ArtDirector

VisualDesigners

3DModeller

Unity Developers

with the collaboration

Maga Animation Studio

 

Project Duration
about 150 man/days

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